Brand Spotlight: 4Ward
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Zappos Adaptive started with a single phone call—a customer need that highlighted a huge gap for us: adaptive clothing and footwear for men, women, and kids with special needs. This call sparked our desire to serve our customers better by offering adaptive shoes and clothing that are BOTH functional and fashionable to those who need it most.
We truly believe that mainstream fashion can be adapted to a wide variety of special needs. We're starting out by focusing on super-soft reversible clothing and highlighting our vast selection of easy-to-put-on shoes.
We now offer an ever-growing collection of 4-way reversible clothing, meaning clothing is reversible front-to-back and inside-and-out. This is huge for kids and adults who need to get the clothing on right the first time without it turning into a frustrating experience.
Then, for children and adults on the autism spectrum or for those who suffer from nerve pain and tenderness, we carry sensory-friendly tops and bottoms made with super-soft fabrics that feature the seams sewn down to minimize stimulation to the skin. These fabrics make wearing clothes fun again!
We’ve even discovered the gloriousness of the tearaway tag! Check out our expansive selection of shirts, tees, pants and jeans with tearaway tags for the most comfortable experience on the planet—you’ll wonder why ALL clothes don’t come this way. That’s coincidentally how we feel about elastic waist pull-on pants. Easy on/off pants are the cornerstone of adaptive clothing, and we’re excited to expand this selection to meet the needs of customers like you.
We also offer clothing for the elderly or for those with arthritis who find buttons and zippers cumbersome to the getting-ready process. That way you or your loved one can slip into tops and pants with ease—restoring a sense of dignity and effortlessness to everyday life.
We’re working with our partners to also bring a legendary collection of top-rated adaptive footwear—including diabetic footwear, orthotic-friendly shoes (Hello, Converse! We’re loving you right now!), slip-on shoes, bump-toe shoes, and footwear with cords and bungee fasteners, or old-school hook-and-loop fasteners that pull apart and fasten with ease time and time again! Shout out to Vans, Nike, Keen, and Propet for creating footwear that already meets so many of these requirements.
We’re just getting started here, but we’re excited about the direction in which we’re heading. If you'd like to give us some constructive feedback on how we're doing or have some product ideas, please reach out and let us know! We’re on standby 24/7: 1-800-927-7671.
Until then, happy shopping from all of us at Zappos!